Every ingredient has a clear job—whether to hydrate, protect, and restore the skin, or to stabilize and preserve the formula so it stays safe and effective. If it doesn’t serve a role, it doesn’t belong in our products.

We exclude 2,000+ ingredients that don’t meet our standards, including parabens, phthalates, sulfates, plastic microbeads, synthetic colorants, and drying alcohols (not beneficial fatty alcohols like cetyl or stearyl). Our commitment to clean is non-negotiable.

We avoid harsh irritants and stay transparent about naturally occurring fragrance allergens (like linalool or limonene) in certain botanicals, so you always know what’s in our products and can choose what works best for your skin.

Our actives include antioxidant-rich botanicals, vitamins, and skin-identical hydrators, all crafted with thoughtful formulation to keep them stable, safe, and effective.

We partner with responsible suppliers and prioritize ethical sourcing to support biodiversity. All products are manufactured in eco-conscious GMP-compliant facilities.

Every detail matters. Our packaging favors recyclable components and high-recycled-content materials—chosen with the same care as what goes inside.